The International Jeweltree Foundation: A New Dimension of Transparency With a Touch of Humanity
FOR IMMEDIATE RELEASE
Media contact: Mike Angenent Open Source Minerals
[email protected]
The International Jeweltree Foundation: A new dimension of transparency with a touch of humanity
Antwerp, Belgium (24 October, 2008)
The diamond and jewellery supply chain, from mine to market, is long, arduous and not always as transparent as it should be. With so many complex twists and turns, it is hardly surprising that people have little idea about the provenance of their diamond and jewellery , including where it came from and how it was made. Like the rarity of true love, each sparkling diamond or stunning piece of jewellery is a combination of a miracle of nature and dedicated handcraft. Each one has its own character, its own identity and should remain symbols of love, purity and integrity.
This is why the International Jeweltree Foundation has been brought to life. The International Jeweltree Foundation is a non-profit development organization which dedicates itself to ethical practices, environmental responsibility and full transparency within the diamond and jewellery industry.
We support local development projects based in diamond and gold producing third world countries which are necessary to establish a fair economy for everybody. To generate greater awareness within the industry and among the consumer, we decided to create a “true“ mine to finger experience. Therefore we selected IDL (International Diamond Laboratoties) to issue a more “transparent” certificate for each single polished diamond or diamond parcels.This unique certification system is a written guarantee disclosing clarity, colour, cut, carat, origin and cutting centre.
Together with IPIS (International Peace and Information Service) we provide the assurance that all Jeweltree-approved diamonds come from mines that are committed to health, safety, environment and community and that every diamond has been polished under the most favorable working conditions.
At the initial stage, to guarantee a better control, Jeweltree-approved diamonds are exclusively distributed through Open Source Minerals, www.opensourceminerals.com.
Transparency and integrity should become primary elements in the decision-making and purchasing process of jewellery, with the Jeweltree Foundation we hope to set new parameters in the our current buying behaviour which is mainly price-driven.
—————————————————————————————————————
The Jeweltree Foundation is an initiative of Open Source Minerals. Do you want to become a member? Please do not hesitate to contact, you can make a difference.
For more information, visit: www.jeweltreefoundation.org or
www.opensourceminerals.com.
The International Jeweltree Foundation is a non-profit development organization which dedicates itself to ethical practices, environmental responsibility and full transparency within the diamond and jewellery industry.
We support local development projects based in diamond and gold producing third world countries which is necessary to establish a fair economy for everybody. All Jeweltree-approved diamonds come from mines that are committed to health, safety, environment and community.
IDL — International Diamond Laboratories® (IDL) provides the diamond trade and jewelry retailers with quality reports of polished diamonds Reaching a new level of transparency As a government initiative the IDL seal stands for objectivity, independent scientific analyses and trust. As a non-profit development organization the International Jeweltree Foundation symbolizes equality, commitment, social responsibility with respect for man and environment. Together we joined forces to combine these ingredients and to provide a true mine to finger experience with regards to ethical diamonds and jewellery . This unique certification system is a written guarantee disclosing clarity, colour, cut, carat, origin and cutting centre.
