The Ethical Consumer Report, 2007
In this post, I link to a report on the Ethical Consumer in the UK. Although it does not specifically mention jewelry, it does provide a detailed profile about the ethical consumer which is certainly of interest to those of us in the jewelry trade focused on attracting that customer.
Special thanks for Andreas Lim for his work in this area and for forwarding me the information on this study!
Below is the table of contents followed by the link will take you to the PDF
Ethical Consumer Report Contents by Page Number
3 Foreword
4 Executive Summary
6 Ethical Consumers
6 Ethical consumer market
6 Ethical behaviours
8 Average Spend per Household
9 Food & Drink
9 Organic food & drink
10 Fairtrade food & drink
10 Consumer food & drink boycotts
10 Sustainable fish
11 Food miles
11 Free-range eggs
11 Freedom Food
12 Green Home
12 Household insulation
12 Energy effi cient boilers
12 Green energy tariffs
13 Energy effi cient appliances
13 Energy effi cient light bulbs
13 Micro-generation
14 Eco-Travel & Transport
14 Consumer boycotts
14 Environmental public transport
15 Green cars
15 Responsible tour operators and environmental tourist attractions
16 Ethical Personal Products
16 Ethical cosmetics
16 Clothing boycotts
17 Charity shop
17 Ethical clothing
17 Buying for re-use
18 Ethical Finance
19 About this report
19 Further information
http://www.co-operativebank.co.uk/images/pdf/ethical_consumer_report_2007.pdf