The question is a simple one and goes something like this. “I want to become more ethical in my business as a jeweller. What do I need to do?” This is not an easy question to ask. In 2003 when I returned from visiting Oro Verde in Colombia I said to my colleagues at CRED

Dus nu de fairtrade beweging heeft de dwingende uitdaging van het transformeren van de juweliersbranche, winkelen door winkel, mine door mijn, klant door de klant.

The whole fairtrade gold process has also been an example of what a partnership between two organisations of shared values can achieve. Both ARM and FLO have worked to bring this idea to life.