Study Shows “Green Washing” A Common Practice

At this time, when so many consumers are interested in “green” products, it is noteworthy to see how the eco-concept is being exploited in the marketplace through “green washing.”

If you wish to read about the study, here’s the link.

Some Green Products Don’t Add Up

This is true in jewelry, as I have discussed in many earlier posts, where companies point to one element of their product as “green” without revealing much of their sourcing.

Also, companies make claims that are difficult to verify all the time.

Not only do consumers face a deep lack of transparency in regard to jewelry products, but even someone such as myself who has devised a system for a radical transparent supply chain does not have any third party verification.

Hence, the cutting edge in the fair and ethical jewelry movement right now is indeed developing agreed upon standards that will ultimately lead to third party certification. This was one of the main objectives of the Madison Dialogue’s Ethical Jewelry Summit, the outcome of which included several working groups.

---