The author in Truth or Consequences, New Mexico, USA.
Fair Jewelry Action (FJA) is a voluntary, non-institutional network run by Marc Choyt and funded by his company, Reflective Jewelry. He has extensive experience in pioneering ethical and fair trade practices in the jewelry industry, particularly in North America.
Since 2005, his focus has been researching and commenting on the human rights and environmental impact performance of the industry as a whole. This has involved FJA in ground-breaking campaigns, like the Greenland Ruby and the promotion of certified Fairtrade gold beyond the EU. He has been an inside voice on the true ethical impact of jewelry practices for the public and industry.
FJA promotes ethical and fair trade jewelry practices by advocating and demonstrating traceability and transparency in the jewelry supply chain. FJA’s objective is to direct more of the wealth creation of the jewelry sector toward regenerative local economies in small-scale artisan producer communities– particularly in context to cultural integrity and assuring environmental sustainability.
The jewelry landscape has changed since he first launched this blog in 2007. The notion of “ethical” has been co-opted by corporate voices and vested interests who want to create the appearance of “responsible jewelry practices.” The result of this process is that despite the attention ethical issues garner in the larger jewelry trade, there has been almost no change on the ground for producer communities which supply jewelers with their mined products.
He is committed to continuing to speak openly and honestly on these issues. He stands for mine to market verifiable tractability for all jewelers, that in turn enables greater integrity in the jewelry product and tangible improvements for small-scale artisanal miners.
He welcomes guest articles and comments.