Michelle Graff of National Jeweler Writes About Wal-Mart’s “Earth Love”

This article clearly illustrates the position many people in the ethical jewelry movement hold with regard to Wal-Mart’s “Earth Love” jewelry. I was interviewed by Ms. Graff and quoted twice in the article.

Though the idea of mine to market sourcing would be considered a best practice for Wal-Mart, my view is that the positive element of this initiative is undermined by their nefarious marketing.

This is the fifth of an ongoing series of posts on fairjewelry.org tracing the development of Wal-Mart’s Earth Love jewelry.

~ Marc Choyt, Publisher

Read the original article off this link:
Wal-Mart’s ‘Love, Earth’ Could Have Retailers Seeing Green

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