IDEX Online: The Green Movement And Jewelry Sales

Introduction:

Ken Gassman, the Head of the International Diamond Exchange (IDEX) Online Research , writes about factors that are effecting that jewelry sector’s sales, which he states, could be worse. One factor that he lists is the growing green movement:

“…the mining of these stones is about as eco-friendly as any mining operation, we would think that consumers who want “green” products would consider jewelry to be a “friendly” industry. But the “green” movement has moved beyond green: it is now more about shunning conspicuous consumption and bling. Jewelry is both.”

Of course, for those designers and manufacturers who are working on moving toward green, the green movement represents an incredible opportunity. At m own company, Reflective Images, for example, our first shipment of recycled Harmony Metal from Hoover and Strong arrived at our international manufacturer this week. This will allow all our international and domestic production to be made with entirely recycled precious metal.

Other companies can do the same. Here’s the link to Mr. Gassman’s article which is worth reading. ~ Marc Choyt, Editor

http://www.idexonline.com/portal_FullNews.asp?id=31013

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