By Marc Choyt Using recycled metal has become a strong selling point to jewelers and customers interested in minimizing their impact. This is particularly true in the North American Market, where certified fair trade gold is not yet available. In the UK market, fair trade gold is in such demand that what ever is produced

In 2011, the Year of Biodiversity, WWF-CARPO and Estelle Levin Limited are trying to do something momentous: to begin a systematic and coordinated effort to curb the distressing environmental impact of small scale mining, and increasing its economic and social empowerment. For ethical jewelers and responsible jewelry buyers around the world, this is excellent news.

World Wildlife Fund has teamed up with Estelle Levin Ltd to support a systematic and coordinated effort to curb the distressing environmental impact of small scale mining, and increasing its economic and social empowerment. Read their announcement and PDF brochure here explaining the program ASM-PSEP, and what you can do to help. ~ Marc Choyt,