We now have the opportunity to proactively address the shadow, or toxic side of the jewelry industry in a truthful way. The emotional trigger issues, such as mining, blood diamonds and a host of other concerns actually make our industry a very easy target. We can embrace this opportunity or we can continue to live

Marc Choyt is President of Reflective Images, www.celticjewelry.com, an award winning designer jewelry company that practices fair trade, ecological, socially responsible business. Marc also originated The Circle Manifesto, www.circlemanifesto.com, a business model based on indigenous wisdom traditions.