Wade Watson, cofounder of Pride Diamonds writes about his Social Entrepreneurship to help rebuild Sierra Leon. ————————— In early 2005, myself, together with Andrew Greenblatt, a social venture capitalist with a successful not-for-profit background co-founded, Pride Diamonds, a socially responsible, U.S.-based company that partners with local land owners and chiefdoms to small-scale, alluvial diamond mine

We know how expensive it is to develop a brand. If one is working with the independent jeweler as a channel of distribution, not only must one sell to the owner of the store, but one must sell it also to the sales staff. This is a zero sum game

Here’s part of a letter from Al Gore circulating on the internet: “On 7.7.07 more than two billion people will come together during Live Earth. That number is unfathomable – more than one-fourth of the world’s population will participate