“Know the enemy and know yourself; in a hundred battles you will never be in peril”  —Sun Tzu (This excerpt from Marc Choyt’s Ethical Jewelry Exposé: Lies, Damn Lies, and Conflict Free Diamonds; was originally published here.) In February of 2018, Human Rights Watch published The Hidden Cost of Jewelry, and launched their #BehindTheBling campaign. Their call

Santa Fe, NM October 17, 2018: Reflective Jewelry announces the publication of the Ethical Jewelry Expose: Lies, Damn Lies and Conflict Free Diamonds, by its President, Marc Choyt.  This is the first Expose ever written by a jeweller about the jewelry industry.  Choyt’s series of articles unmasks specious trade and consumer narratives behind one of

RECYCLED GOLD IS DIRTY GOLD!  Same environmental and social atrocities as any other gold mining.  The “certification” of recycled gold goes back only to the refinery.  There’s no tractability back to the mine.   Unfortunately, in North America, recycled gold is branded as “eco-friendly” gold by jewelers who then fool consumers into thinking that they