Last week I had the largest sale in the history of our company: a three platinum rings wedding and engagement set. The customer, who found us on line, said he purchased from us specifically because of our “progressive eco-values.”

What do I tell a friend who is passionately interested in social justice, civil rights and who purchased a large diamond in 1999. He has gone back to his jeweler who honestly said he did not know whether it was conflict or not. Now, he does not feel good about having a ring which even

“The death of one man is a tragedy. The death of millions is a statistic.” – Joseph Stalin “We’ve dodged the bullet,” is the consensus opinion of the Jewelers Vigilance Committee, according to Frank Dallahan. “A job well done,” though, as the title of the opinion piece suggests, “The Gun Is Still Pointed at Us”