Introduction: Wal-Mart is introducing a “sustainable” jewelry product they are calling “Love Earth.” This will represent 10% of their product range. The large scale operations are described in this letter signed by 29 environmental activists concerned about the ethical jewelry sector. The letter, dated July 29th, preceded a conference call with the main players from

Intro: Since the first post in Spring, 2007, this blog has evolved into a focused project demanding a great deal of voluntary time and resources. I publish here a revised ‘About Us’ section which accurately reflects our current direction. ~Marc Choyt, Publisher

Introduction: In this press release, dated September 1, 2008, Fabergé reveals that they are now going to be able to trace their gemstones directly to their sources. This controlled mine to market custody represents a “best practice” for large and small scale companies in the jewelry sector. We learn that Fabergé is going to use