Greg Velario Speaks On The Ethical and Fair Trade Foundation of Cred Jewelers

Greg Velario, a social entraprenuere based in the UK, is one of the pioneering figures in the Fair Trade jewelry movement through his work in the Association of Responsible Mining and Cred Jewelers.”

In the video, he takes the high road, stating: “We want to make it culturally unacceptable to buy a piece of jewelry that is not in some way independently certified… as socially and environmentally responsible…. so you know as a customer that what you are buying is not any way damaging or exploitative.”

He has worked for the last ten years to bring this concept and product to market. In addition to describing his core beliefs, the video also takes you to artisan mines where the gold is actually being mined.

Here’s the link.

http://uk.youtube.com/watch?v=v8IMTQH4HVE

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