A Call To The Jewellery Industry To Support The Launch Of Fairtrade Gold
~ By Greg Valerio, Staff Writer, Fairjewelry.org
August & September 2009
I am writing to invite you to take part in a secure online survey entitled ‘fairtrade and fairmined gold market survey’. This survey has been commissioned by the Fairtrade Foundation in London aimed at gaining a greater level of understanding into the UK jewellery industry and beyond.
The background to the survey is that over the last three years The Alliance for Responsible Mining (ARM) and latterly the Fairtrade Labelling Organisation (FLO) have been working towards the international launch of fairtrade gold in 2010.
In order for this launch to be successful we are looking for the jewellery industry to contribute to this process through the survey so we can shape the market offer and licensing process to the industry in as efficient a way as possible. It is the desire of Fairtrade Foundation and ARM to work as closely with the UK and global jewellery industry to maximize the adoption and sales of fairtrade gold.
Who are we looking to take part in the survey?
All you need to do is click on the link below, the survey itself should not take up more than 10 to 15 minutes of your time.
Take The Fairtrade Fairmined Gold Survey Now
The adoption of fairtrade gold by the industry will hail significant developmental impact for the millions of small-scale miners around the world and will play a foundational role in addressing the negative environmental impact of mining as a whole. The fairtrade gold standard has been 3 years in the creation through an extensive international multi-stakeholder consultation process. The final standard is now out for public review at www.fairtrade.net/setting_the_standards.html or www.communitymining.org/ so in addition to contributing to the market survey you can also review and comment on the standards behind the fairtrade gold offer.
I want to thank you for taking the time to read this letter and for helping to make this exciting fairtrade evolution a possibility by completing the survey and please do not hesitate to contact me if you have any further questions on [email protected]
Many thanks,
Greg Valerio
On behalf of The Fairtrade Foundation UK
