At last it is officially official. Well done to everyone at Fairtrade Labeling and ARM. Today the ship is launched. We now have the best story in the gold world. Fairtrade and Fairmined gold standards launched. Alleviating poverty faced by artisanal and small-scale gold miners Minimising environmental impacts of gold mining Traceable gold Fairtrade Labelling

The whole fairtrade gold process has also been an example of what a partnership between two organisations of shared values can achieve. Both ARM and FLO have worked to bring this idea to life.

Being a fair trade and ethical jeweller is not easy. It takes time, money and conviction to move towards a place where our knowledge of the impact our business has on our supply chain is as detailed as our knowledge of our finished products, customers and profit lines. Some have argued that it is not