So now the fairtrade movement has the compelling challenge of transforming the jewellery sector, shop by shop, mine by mine, customer by customer.

Is the Moon made of Cheese? As many readers of this column will know, recently I decided to resign my directorship of CRED Jewellery the fair trade jewellery company that I founded in 1996. This was a big decision for me and the team that we had discussed many times over the past year. I