At last it is officially official. Well done to everyone at Fairtrade Labeling and ARM. Today the ship is launched. We now have the best story in the gold world. Fairtrade and Fairmined gold standards launched. Alleviating poverty faced by artisanal and small-scale gold miners Minimising environmental impacts of gold mining Traceable gold Fairtrade Labelling

It is my desire to make it culturally unacceptable to buy a piece of jewellery that is not socially and environmentally certified as responsible.