Accompanying the release of the report Rob Cameron, FLO‘s Chief Executive, writes:
“2009 was a challenging but rewarding year for FLO as we began putting our new global strategy into action. We strengthened our senior leadership team, created new business units and increased our focus on producer support, new markets, product development and global partnerships. We also began a major overhaul of Fairtrade Standards.
What’s more, in one of the most difficult economic years on record, consumers remained committed to purchasing Fairtrade products and sales grew in all countries. These are just a few of our success stories included in the report. Also included for the first time in our report are some candid external perspectives on Fairtrade and FLO’s work from some leading thinkers.
But I’ll stop here and encourage you to read on to find out more about FLO’s contribution to sustainable development and alleviating poverty in 2009 and to take a look at the challenges ahead in 2010.”
Click here to read FLO’s Annual Report in full
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