Strategies for Targeting the Affluent ‘Green’ Consumer by Pam Danziger
Pam Danizer is author of “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.” She writes about the new green luxury customer. The typical ‘green’ consumer is no longer certain to be a fashion-challenged, granola-crunching wearer of Birkenstocks. Today, the consumer looking to go green is increasingly likely to be
Read More